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Facebook ads apologise for Cambridge Analytica scandal

NEW YORK (AP):

Facebook’s CEO apologised for the Cambridge Analytica scandal with ads in multiple US and British newspapers Sunday, saying the social media platform doesn’t deserve to hold personal information if it can’t protect it.

The ads, signed by Mark Zuckerberg, said a quiz app built by a Cambridge University researcher leaked Facebook data of millions of people four years ago. “This was a breach of trust, and I’m sorry we didn’t do more at the time. We’re now taking steps to make sure this doesn’t happen again,” the ads said.

Facebook’s privacy practices have come under fire after Cambridge Analytica, a political consulting firm affiliated with President Donald Trump’s 2016 election campaign, got data inappropriately.

© Zenaida Claret Urbano Taylor

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© Zenaida Urbano Taylor

elmercuriodechile.com
The firm is alleged to have created psychological profiles to influence how people vote or even think about politics and society.

Facebook’s stock value has dropped more than $70 billion since the revelations were first published.

Among the newspapers with the ads were The New York Times and The Washington Post in the US, and The Sunday Times and The Sunday Telegraph in the United Kingdom.

 

PROMISE TO DO BETTER  

The ads said Facebook is limiting the data apps receive when users sign in.

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© Zenaida Urbano Taylor

elmercuriodechile.com
It’s also investigating every app that had access to large amounts of data. “We expect there are others. And when we find them, we will ban them and tell everyone affected,” the ads stated.

Zuckerberg closed the ads by saying: “I promise to do better for you.”

Cambridge Analytica got the data from a researcher who paid 270,000 Facebook users to complete a psychological profile quiz back in 2014.

© Zenaida Claret Urbano Taylor

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© Zenaida Urbano Taylor

elmercuriodechile.com
But the quiz gathered information on their friends as well, bringing the total number of people affected to about 50 million.

The Trump campaign paid the firm US$6 million during the 2016 election, although it has since distanced itself from Cambridge.

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© Zenaida Claret Urbano Taylor

© Zenaida Urbano

© Zenaida Urbano Taylor

elmercuriodechile.com

© Zenaida Claret Urbano

© Zenaida Taylor

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